How signing Lionel Messi will impact Inter Miami, MLS and American soccer

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How signing Lionel Messi will impact Inter Miami, MLS and American soccer
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Pele ➡️ Beckham ➡️ Messi Messi’s arrival in the U.S. will be the latest in what has been a trend of transformational footballers advancing American soccer. MLSist, jeffrueter and FelipeCar on the impact Lionel Messi will make in the MLS, and beyond:

It took a lot more than a friendly invitation to get the Argentine superstar stateside, though. Miami and MLS have laid out a king’s ransom for the recentchampion, who many peg as the greatest player in the history of the game. Messi will reportedly get a piece of MLS and Apple’s broadcast partnership, and Adidas, among the league’s oldest sponsors, is also said to be chipping in to bring the Argentine to Miami. Undoubtedly, he will be the highest-paid player in the history of MLS.

Across MLS, others mirrored his sentiment. The league’s commissioner, Don Garber, said in March that the league was prepared to get creative to lure Messi, a once-in-a-lifetime talent. Pele’s mere presence with the Cosmos certainly had some short-term benefits: the club’s average home attendance increased from around 3,500 fans in 1975 to around 45,000 by the time of his departure after the 1977 season. Three times, the Cosmos drew over 70,000 fans to watch Pele at Giants Stadium, an unheard of feat in that era.

Pele’s impact, beyond a shadow of a doubt, was generational. In the 1970s, when Cosmos president Clive Toye approached the Brazilian in an attempt to lure him to the States, he made a fairly simple pitch — you’ve won many games and many trophies. In the United States, you have a chance to win an entire country over and be a soccer missionary.

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