NASCAR 75: No. 8 in a series of 75 stories that helped define the first three quarters of a century of NASCAR.
Originally, RJR wanted to sponsor one of the top teams in NASCAR, namely that of Junior Johnson.With the inability to advertise anymore on TV, RJR and Winston took what had been its massive TV marketing budget and chose to spend it in NASCAR.
Originally, RJR wanted to sponsor one of the top teams in NASCAR, namely that of Junior Johnson. But the selfless Johnson decided the Winston money and influence would be better served with the series as a whole, rather than just for his team.and RJR sports executive Ralph Seagraves together—and the rest became history, as the NASCAR Grand National Series became the NASCAR Winston Cup Grand National Series, which would eventually be shortened to just the NASCAR Winston Cup Series.
NASCAR and RJR became one of the most successful and enduring partnerships between a sports series and a major brand, lasting from 1971 through 2003.Sadly, all good things must come to an end and such was the case with the Winston Cup Series.
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