Here’s what I learned while taking a test drive of Pokémon’s new gamified sleep-tracking app.
I’ve always considered myself to be a terrible sleeper, and now I have some adorable proof. Despite staying unconscious for what I believed to be a satisfying, even impressive eight hours and 37 minutes—in a cozy hotel room, provided by The Pokémon Company—I woke up to find that, as I learned during an overnight preview event ahead of the mobile game’s release.
A sleep tracker adorned by the cutest characters ever created is still cooler than a regular sleep tracker, and the idea of gamifying something that unexciting has long intrigued me. It’s why many Pokémon fans have hotly anticipated—both because the premise sounds so inane and because it was first announced with nary a screenshot more than four years ago.
How this works is best illustrated anecdotally, so here’s how my experience went: In my room, I managed to fall asleep more easily than usual—around 10:30 p.m. or so. I had several good reasons for this: I was bored out of my mind while watching an inscrutable episode of, overwhelmed by all the socializing I did at the nighttime briefing I attended about the game before bed, and away from my cat, who usually keeps me awake for far too long.
From there, you must keep feeding your “helper”—Pikachu, in my case—and Snorlax three times a day, in order to keep them from feeling too tired. With the game reminding you that your Pokémon are worn out at regular intervals, it’s easy to see coming back toduring my waking hours. It’s also easy to see myself waking up and poring over all the data it provides me, plus all the little creatures I can meet, in lieu of mindlessly scrolling through social media. I consider that a huge win.
But I also worry that Pokémon Sleep will fall into the same trap that most mobile games offer and subsist on. There are in-game purchases, with the option to spend real-world money in order to buy more in-game money, which can then be spent on in-game items to help feed and befriend in-game characters.
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