Netflix isn't only pursuing major brands like Coca-Cola when it partners on shows like 'Stranger Things.'
simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.Netflix's experiments with marketing tie-ins to shows like"Stranger Things" could create more opportunities for small and midsized brands in the entertainment space.
It's more about finding the right brands that fit with the shows creatively than a mad grab for media dollars.Netflix's experiments with marketing tie-ins to shows like"Stranger Things" could create more opportunities for small and midsized brands in the entertainment space. But Netflix, as a newcomer to the brand-partnership space, is much more fluid and innovative in how it works with brands than the major movie studios and TV networks, Business Insider learned from interviews with eight brand and agency execs who have worked with Netflix.'It gives a sense of elitism': Netflix is pioneering brand deals for streaming TV, but some partners bemoan its approach
It's more about finding the right brands that fit with the shows creatively than a mad grab for media dollars.It creates more opportunities for smaller or midsize brands that don't have big marketing budgets to work with Netflix. Netflix worked with Lyft on in-app experiences and other elements to promote the second seasons of"Stranger Things" and"Glow.
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