How Netflix is using 'Too Hot to Handle' games to build its reality TV audience

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How Netflix is using 'Too Hot to Handle' games to build its reality TV audience
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As Netflix continues to invest more in games, it is expanding its titles based on its popular reality shows including 'Too Hot to Handle' and 'Selling Sunset.'

Reality show contestants are fiercely protective of how they look on screen. For Chloe Veitch, one of the breakout stars of Netflix's risque dating series 'Too Hot to Handle,' that kind of intense image control now includes her appearance as a digital character in the company's mobile video games.

With the 'Too Hot to Handle' games, for example, players must choose whether to stay chaste with the other animated contestants or break the rules by making out or having sex in a suite. Netflix has not released numbers to gauge the performance of its games business. But third-party data suggest reality-show-based games have performed well for Netflix. 'Too Hot to Handle: Love is a Game,' released in 2022, had an estimated 5.

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