The former Finals MVP has his own theory about how the NBA's dress code relates to current players' love of wine.
and Channing Frye. While most of the brands are US-based, Parker, like Carmelo Anthony, went to France when he decided to turn his passion for wine into a business.Chatting amiably with Parker over lunch that included his Champagne Jeeper Blanc de Blancs and Château La Mascaronne Rosé, he seems awfully laid back for such an accomplished and driven individual.
When the athlete turned entrepreneur talks about his investments in wine, he treats business partner Michel Reybier with the same deference and admiration he reserves for Popovich.
“I love Tokaji,” Parker says. “I was just there last month. I’m negotiating right now. I think it’s got great potential. Obviously, Chateau d’Yquem is the reference, but I think that pricewise, Hétszölö can be unbelievable. So I told Michel, ‘I want to do this.
Not one to sit back and let his investments do their own work, Parker is very hands on at both wineries, where he sits on the board but takes part in blending sessions and marketing meetings and has even harvested grapes. His main role is to grow brand awareness, but he hints that there may be some special Tony Parker bottlings released in coming years, possibly a special blend or single vineyard wine at higher price point than current offerings.
He becomes cagey when we circle back to future plans. “You never know,” the former NBA Finals MVP says. “We’ve been talking and we’ll see how we’re going to do it; maybe do a special cuvee. I’m talking with Monsieur Reybier, but in the end it’s going to be his decision. It doesn’t matter to me if my name is on it or not. I just want it to be a project for people to enjoy what they’re drinking.
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