Facebook’s rules bar users from having multiple personal accounts. But the practice is “very prevalent” among new users, according to internal documents that raise new questions about how the social-media giant measures its audience.
Facebook Inc. is struggling to detect and deal with users’ creating multiple accounts on its flagship platform, according to internal documents that raise new questions about how the social-media giant measures its audience.
An internal Facebook presentation this spring called the phenomenon of single users with multiple accounts “very prevalent” among new accounts. The finding came after an examination of roughly 5,000 recent sign-ups on the service indicated that at least 32% and as many as 56% were opened by existing users. The company’s system for detecting such accounts also tends to undercount them, according to the presentation, which was viewed by The Wall Street Journal.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
WSJ News Exclusive | How Many Users Does Facebook Have? The Company Struggles to Figure It OutFacebook’s rules bar users from having multiple personal accounts. But the practice is “very prevalent” among new users, according to internal documents that raise new questions about how the social-media giant measures its audience.
Read more »
Facebook Wouldn’t Share Information On Special Treatment Of Powerful Users, Oversight Board SaysFacebook was not “fully forthcoming” about a program it has in place that exempts high-profile users from its rules, according to the company’s oversight board.
Read more »
Facebook Wouldn’t Share Information On Special Treatment Of Powerful Users, Oversight Board SaysFacebook was not “fully forthcoming” about a program it has in place that exempts high-profile users from its rules, according to the company’s oversight board.
Read more »
Facebook’s Oversight Board Says Company Wasn’t ‘Fully Forthcoming’ on Treatment of High-Profile UsersThe board said the company wasn’t forthcoming about exempting high-profile users from its rules and that it is drafting recommendations for how to overhaul the system, following a WSJ investigation.
Read more »
Fix Facebook by purging its original sin: the addictive algorithmOpinion | The only way to fix Facebook is to purge the company of its original sin: the algorithm that gets users addicted.
Read more »
'The Facebook' trends as people speculate on company's name changeTwitter users have joked that a rebranding of Facebook could see it return to its original name, TheFacebook.
Read more »