How Korean beauty paved the way for Japanese skin care

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How Korean beauty paved the way for Japanese skin care
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Isabel Yip is an intern for NBC News.

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., simplified beauty routines from Japan are now also gaining attention, promising clear skin in as few as four steps.

“The whole 10- to 15- step regimen was a breakout star, but I feel like people always kind of saw that with cynicism,” she told NBC News. Skin care experts at the Shikō collective say Japanese beauty offers consumers more simplified, nurturing beauty routines.

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