'It was like boom, boom, boom, boom and everything back-to-back and I became this — it is what it is — go-to for all the amazing brown girls, which I die for. That was the start and, for the past three years, it keeps exploding even more.'
"It actually helps when the talent is smart, confident and strong. It makes my job so much easier."Author:Fawnia Soo HooPublish date:Feb 20, 2018In our long-running series, "How I'm Making It," we talk to people making a living in the fashion industry about how they broke in and found success.
RELATED ARTICLESMichelle Obama Wears Milly in Official National Portrait Gallery Painting by Amy SheraldFor Yara Shahidi, Being an Aerie Role Model is All About AuthenticityYara Shahidi's 'Black-ish' Spinoff, 'Grown-ish,' is the Most Fashionable Show on TVThe self-described skater kid from St. Louis held an ambition to enter the fashion industry, and he, as many do, fell into styling.
"She literally said to me, 'well, you need to get it together because I'm about to blow the fuck up and you're gonna be busy,' and literally from her mouth to god's ears: transition," he explains. "It was like boom, boom, boom, boom and everything back-to-back and I became this — it is what it is — go-to for all the amazing brown girls, which I die for. That was the start and, for the past three years, it keeps exploding even more.
Some people come from this place where they're expecting this stylist to come with 95 pieces, but I'm not like that, so I always come in with like a garment bag. I literally presented her nothing but Marni because I had this idea in my head: I only want her to be in Marni. And we tried everything and literally we loved everything. So we were going to go with this beautiful printed Marni dress and we loved it.
When I say we spend more time talking about what's going on on the planet — we're very conscious of particular brands and where they stand. [We] find these independent, young, up-and-coming designers who stand for something and who actually can relate to Yara's fan base. So we do have those conversations and that does sway who we use and who we don't use, but minus that, it's pretty easy.
No. Not at all. There are a couple of really amazing PR people who actually get it and their style is on the pulse. [But otherwise, I was] presenting Yara, presenting Taraji, presenting all these different people at one point and people are like 'no, no no no.' But then the next month, something pops up amazing and all of a sudden they're like, 'we want to do it!' For us, that is not authentic or organic, so we have to pass on them.
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