How far do you need to go to protect your online reputation?
In medicine, reputation is everything. Case in point: a recent survey found that online reviews and star ratings areYet, one difficult or negative encounter with a patient could be all it takes to tarnish that rosy online image.
"They're not illegal, but they seem extremely sleazy and do raise ethical questions," said Field."I wouldn't sign one as a patient, and I'm sure a HIPAA [Health Insurance Portability and Accountability Act]In his experience, Field said these agreements often begin with"laudable-sounding sentences" about respecting patient privacy and HIPAA,"which is basically saying that the doctor won't violate the law, which isn't much of a promise.
Word is likely to get out about such"dodgy" maneuvers, Harman said."After all, the prospective patient who refused to sign the agreement can then go online and post about the doctor's insistence on the patient's silence."Field said it's also unclear how a doctor would enforce such an agreement if a negative review was posted online."I think it's more for intimidation and just not a great way to run a practice.
Segal's company, which manages online reputations for doctors and dentists, used mutual privacy agreements until 2011, when they retired them in response to a class-action lawsuit over the contracts. They advised their client members to retire them as well, Segal said.
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