Lifetime and V.C. Andrews novel adaptations are a match made in melodramatic heaven.
The Big Picture In February 2022 Lifetime acquired the rights to the entirety of V.C. Andrews’ extensive catalog. The network had already produced popular feature-length adaptations of the author's most famous works, starting with Flowers in the Attic in 2014. According to The Hollywood Reporter, the Flowers film and its direct sequel Petals on the Wind “were the top two original cable movies of that year among Lifetime’s core demographic of women 25-54.
Just the name V.C. Andrews has connotations. Between the seven novels Andrews wrote before her death and the 100+ penned by Neiderman, there’s something about Andrews’ works that captivates readers — women especially. Her brand mixes genres with audacity, combining hallmarks of the classic Gothic novel with the psychological thriller, horror, historical, and even the supernatural.
Why Are Lifetime and V.C. Andrews a Great Match? So why is Lifetime the right vehicle to realize Andrews' works onscreen? For one, the company prides itself on centering women's stories and employing women behind the camera. Originally, Lifetime began as a cable service that broadcast talk shows, game shows , and medical documentaries before pivoting to women's sports, syndicated sitcoms, and original content.
Individual opinions about Lifetime's reliance on such topics aside, the network provides many resources for those affected by violence and assault through its "Stop Violence Against Women Public Affairs" effort. The network also financed and broadcast Surviving R. Kelly, the Peabody Award-winning documentary exposing the musician's sexual abuse crimes. Unlike most corporations, Lifetime seems to walk the talk.
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