How Bud Light Handled an Uproar Over a Promotion With a Transgender Advocate

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How Bud Light Handled an Uproar Over a Promotion With a Transgender Advocate
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The maker of Bud Light, after coming under fire for a social-media promotion with a transgender advocate, is now being criticized internally and externally by people who say the company didn’t support its own marketing manager

when she came under attack.

the executive overseeing Bud Light marketing, Alissa Heinerscheid, as well as her boss, Daniel Blake. And it named a replacement for Ms. Heinerscheid in the Bud Light role. Sales of Bud Light have slumped in recent weeks.

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