Canvas Beauty founder Stormi Steels on how the brand's hero Body Glaze and other body care offerings drove viral sales on TikTok Shop Live this year.
Breaking records is nothing new for Canvas Beauty founder and chief executive officer Stormi Steele — though the $3 million in sales she generated in a single day via
This authenticity-focused approach has proven fruitful for Canvas and other brands bringing live shopping to the fore on TikTok, like“Our lives are always the most fun toward the end — after 9 or 10 p.m., our viewers will call it ‘Club Canvas’ or ‘Canvas After Dark’ because at that point, we’re all in the zone, we’ve been there all day, and we’re having a good time,” Steele said.
“I was rebuilding when I got on TikTok. It was me, a stripped-down CEO recording from my warehouse every day, showing people the product we were shipping out, and trying to enjoy the process,” Steele said. “We ended up going viral the first week, and then we just continued to go viral.”
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