How Beyoncé and Katy Perry are leading a post-pandemic VIP tour package craze

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How Beyoncé and Katy Perry are leading a post-pandemic VIP tour package craze
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Now that the social-distancing days are over, artists are all about giving fans A-list access.

In addition to a dedicated bar and restroom, a limited-edition tour gift and more, those willing to drop a whopping $5,000 — assuming they were even able to grab the tickets at face value — will find themselves in the front row of the risers, close enough to get in formation with Beyoncé herself.

Now that the social-distancing days are over, artists are all about giving fans A-list access, allowing concertgoers to get up close and personal with intimate experiences that include everything from doing pre-show shots of tequila with“People were just hungry … and then you open the floodgates,” said Eddie Meehan, CEO and founder of Please & Thank You, the fan-engagement company behind“People want to be part of the show. People want to be close to it.

For nearly $5,000, Beyhive members can get the ultimate VIP experience onstage with Queen B at MetLife Stadium.“A lot of artists are trying to make up for the loss in the pandemic,” said Dave Brooks, Billboard Senior Director of Live Music and Touring. “You know, ‘What can we sell?’ ” And for something even more intimate and interactive, Meehan’s company organized a VIP package for New York indie pop trio AJR that included playing dodgeball with them.

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