He talked to us about his new album The Kid That Did, how Detroit rap took over the game, and why he doesn't think he's underrated
of fashion week, and a day before the VMAs, New York is even more bustling than usual. At Manhattan’s Sei Less,and I got a glimpse of just how popular he — and upscale Asian food — are in the industry. A slew of celebs and industry heads walked down into a private room on the restaurant’s lower level: Sacramento Kings forward Demar Derozan, rapper Jason Martin , Def Jam CEO Tunji Balogun, CAA’s Shawn “Pecas” Costner, and a couple of other names you might find in a Hits Daily Double headline.
It’s crazy because it ain’t no normal thing that everybody gets a chance to do. It’s a struggle for someone to get a label deal. It’s cool. But I’ve been helping artists my whole .I was just cooking and then I shoot videos with no intention of putting it out. So, then after a while they were stacking up. I don’t know who I was having a conversation with, but they like, “You should drop every Friday.
When you listen to previews, when I first started my pitch was a little higher and a little bit faster. I think as I got a little bit older, I probably got a little bit more distinctive. I probably like 2018-19, about that time. connection from my partner, he do clothing. connected. When we connected, that’s when he was speaking with me about music. He was talking to me about older music that he enjoyed. Yeah, for sure. He got 100 of them. He got all type of bars in his phones.
“Ron Artest,” and “Never Lose Me” use the same beat. Did y’all both buy from the same producer…how did that come together like that? It was just continuously having conversations about why I’m not rapping. I could be in the strip club, usually by myself, somebody be like, “Are you Babyface Ray? No way you ain’t recording no more.” Stuff like that, so that led me into doing the solo shit. I think it’s fire, for real. From our beat selection and what we talk about, we didn’t get the recognition that we get now. It was a kind of thing that we felt like they wasn’t fucking with us, for real.
I had a website where I was uploading music on there every Friday. It started off as , but once I ran out of shit to put on there, I called him and he was the first other artist I put on there. I put his song “Rusty” and his shit had more plays than everything that was on there. Once that grew and we seen the numbers, we shot the video. “Bro, you about to shoot the video. Fuck all that.” And that’s how it came about.
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