Not every futuristic gadget finds a following:
Yale University sophomore Lindsay Jost once found Apple AirPods so objectionable she roasted them in an op-ed for her daily college paper.
Jost’s journey from AirPod hater to AirPod purchaser mirrors the path many consumers take when a polarizing new product hits the market. Experts say a mix of time, continuous exposure, relatively high product quality and early adopters helps guide people from disdain to acceptance. It pays for companies to make sure that people who subscribe to their twists on old products go from being fashion victims to cool cats. Apple’s $17.
Experts say a mixture of time, exposure, high product quality and early adopters helped make them more acceptable. Fortunately for Jost, the iPhone maker’s wireless earbuds just got easier to charge: Apple on Wednesday rolled out its second-generation AirPods with an optional wireless charging case , hands-free Siri access and better battery life. They’ve had to overcome a lot of online scorn.
Continuous and repetitive exposure will eventually make them seem as normal as apple pie. The more people who use them, the less odd they seem, said Kate Nightingale, founder of the U.K.-based human experience consultancy Style Psychology Ltd. Kit Yarrow, a San Francisco-based consumer psychologist and author of “Decoding the New Consumer Mind,” recalled thinking it was strange to see people walking around in public with a Walkman and headphones in the 1980s.
Wireless AirPods appear to free us of our physical connection to technology. They allow us to stay “connected to the phone, and therefore the world, without being tethered to it directly,” says Ian Bogost, who writes about technology for the Atlantic.
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