These fictional characters operate in a realm where authenticity rules, as do brand deals to push product. But are people buying?
Created by AI modeling agency The Clueless in Barcelona, Aitana Lopez, an AI-created virtual influencer, debuted in 2024 and racked up hundreds of thousands of followers.— and after years in the making, the rising tide of AI influencers is poised to shake up social commerce and reshape the creator economy into an economy of AI creations.
According to Statista, some consumers were persuadable, at least as of a few years ago. A survey in the U.S. from March 2022 showed that 35 percent of participants said they were likely to purchase a product or service touted by virtual influencers. Now, with its forecast that the AI influencer market will approach $6.95 billion this year, it’s an open question whether more consumers will be open to it., not sales.
This may be particularly meaningful for fashion. The Statista study also found that more female consumers engage with content from these virtual personas, at 65.5 percent, than their human counterparts.
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