Scott McKane is a long-time reporter with FOX 13.
For those you don’t know, beer and hockey, especially in Canada, go hand-in-glove. Molson Brewery family owns the Montréal Canadiens while Labatt’s Brewing has a distribution partnership with the NHL. So before puck-drop tonight at the Delta Center, Epic Brewing in Salt Lake City, is dropping their latest beer, which they call Hip Check.Gus Erickson works in sales and marketing for Epic and is a huge hockey fan. He says it’s still hard to believe Utah has an NHL team.
So a lager was the immediate, gut reaction. And yeah, we went with Hip Check because it ties in well with hockey,” Gus explained.Epic head brewer Clay Turnbow then went about the task of creating the new brew. He stated, “We decided to go with something more, closer themed to hockey and felt like a nice lager, an imperial light lager, which kind of matches the theme of hockey a little bit, but it happened really fast.
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