In the event that Hot Strike Summer becomes Cold Strike Winter, the necessity of humans in the creation of stories will become more obvious to Hollywood.
Early in the pandemic, comedian Jenny Yang created and hosted Comedy Crossing, a twice-monthly standup show streamed over Zoom from inside the game. Throughout 2020, it raised more than $40,000 for Black Lives Matter. “I’m in this industry and have dedicated my life to it because I want to be part of a conversation,” she says. “To me the collective conversation is what makes life meaningful.”
Or, to put it another way, DEERE, Yang, and BOARLORD all found their own ways of seizing the means of production, of audience-building. It's the same thing Black Girl Nerds CEO Jamie Broadnax discovered live-tweetingyears earlier. “I didn’t know I was building a community,” Broadnax says. “I was tired of waiting for a seat at the table, so I built my own table.”
But in a world where everyone is a brand, no one can be a star. And influencers have discovered what porn performers already knew: Platforms are fickle. Content guidelines, corporate ownership, and payment structures can change overnight, without explanation. Much like humans have permanently altered and unsettled the natural world, online ecosystems for fans and creators have experienced rolling shocks in response to technology. Just as users find another den, it’s burned down.
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