Disney Live Action Studios is planning Hocus Pocus 3 featuring the return of Bette Midler, Sarah Jessica Parker, and Kathy Najimy. Reports indicate a possible shift toward theatrical distribution compared to the streaming-only release of the previous sequel.
from Disney Live Action Studios. All three main stars, including Bette Midler , Sarah Jessica Parker, and Kathy Najimy all set to return. What’s more exciting, though, is Deadline’s report that there are plans for a theatrical distribution for the movie.
This is huge news, as the sequel to the original film, which was released in 2022, was released only on Disney+. While Disney refused to comment on the news, should the third film get a theatrical release, it would show that Disney is finally moving off of a stand it had in the early 2020s, and making a smart move overall.
In the early 2020s, particularly due in part to the COVID-19 pandemic, Disney made the decision to begin releasing a number of films exclusively on streaming platforms. For Disney, this meant a number of high-profile movies, including Pixar films likeWhile a theatrical release doesn’t always guarantee success, for a movie like Hocus Pocus 3, it might help in a lot of ways.
Hocus Pocus 2 was received with mixed reviews from critics, but largely loved by fans, mostly due to the nostalgia and love of the original 1993 film. Furthermore, the movie — which released in September to capitalize on the Halloween time period — was one of the biggest “horror” movies of the year.
According to research at the time, Hocus Pocus 2 was the most in-demand “horror” movie in the U.S., and was also the most-streamed movie in the entire country from September 30 to October 2, which essentially served as its “opening weekend. ” Disney also revealed that the movie was its most-viewed film premiere in the U.S. within its first three days, and had become, at the time, its most-watched movie onat all.
The movie also scored the largest opening weekend for a film in Nielsen’s streaming rankings, totaling a whopping 2.7 billion minutes watched following its premiere. All of this information might point to good reasons as to why Disney should keep a third film on the streaming platform, but it’s actually the opposite.
The film was a massive success and clearly had demand from fans, and while high streaming numbers are looked at favorably by companies like Disney, huge theatrical returns are viewed even more so. Using movies that break out on Disney+ as new projects to get people into the theater is a great way to not only drive more interest in the movie, but also help bolster your own box office numbers for the end of the year, while also being able to still have the movie do well on streaming when it eventually makes its way to Disney+.
Anthony Nash has been writing about games and the gaming industry for nearly a decade. When he’s not writing about games, he’s usually playing them. You can find him on Twitter talking about games or sports at @_anthonynash. Priyanka Chopra is adding another high-profile project to her growing Hollywood slate.
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