Through Johnny Depp’s legal troubles, the French luxury house has stood by the actor, believing that men wanted to smell like his ‘wild rocker’ persona.
Actor Johnny Depp arrives in the courtroom at the Fairfax County Circuit Court in Fairfax, Va., Thursday, April 28, 2022. Actor Johnny Depp sued his ex-wife actor Amber Heard for libel in Fairfax County Circuit Court after she wrote an op-ed piece in The Washington Post in 2018 referring to herself as a “public figure representing domestic abuse.
The French luxury house may feel that its support of Depp has been vindicated by the actor’s victory in his defamation lawsuit. So, possibly for that reason, Dior is rewarding Depp with a three-year fragrance deal “at upwards of $20 million,”This deal marks the highest ever pact for a men’s fragrance, Variety added. It eclipses Robert Pattinson’s $12 million deal to serve as a spokesperson for Dior Homme and is nearly three times the $7 million that Brad Pitt received to promote Chanel No. 5.
Since 2015, the “Pirates of the Caribbean” star has served as the face of Dior Sauvage, with an ad campaign that “leaned into his image as a wild rocker,” Variety said. Dior Sauvage is a line of men’s products that includes perfume, shaving gel, deodorant and moisturizer. Depp’s online fans were happy about the news that he’ll continue to represent the fragrance.
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