Millions was reported as lost to scams last year.
Match Group dating app Hinge is rolling out a new verification feature next month that will allow users to prove who they say they are by filming a short video selfie,. The optional feature will prompt users to record a short clip, which Match Group will then compare against the photos posted on their profiles using a combination of machine learning tools and human moderation. If a user passes the test, their profile gets a “Verified” badge, providing an additional assurance to would-be daters.
The launch of the feature comes as the amount of money lost as part of so-called “romance scams” is soaring. In February, thethat people lost a record $547 million to these scams in 2021, an increase of 80 percent compared to the previous year. The exact specifics of the scams vary, but often involve asking for help while claiming to be suffering from a financial or health crisis, or needing money to claim an inheritance or close an important business deal.
“As romance scammers find new ways to defraud people, we are committed to investing in new updates and technologies that prevent harm to our daters,” said Jarryd Boyd, Hinge’s director of brand communications. After its initial launch next month, Hinge says its video verification feature should be available globally by December.