There's more than one Captain Marvel, but the battle for the name has been a decades-long war between DC and Marvel.
The Big Picture If you didn't know before, there are two Captain Marvel characters. Actually, there are more than just two, but both DC Comics and Marvel Comics each own a character best known for the name. One started off as a direct copy of the Man of Steel himself. The other is a cosmic powerhouse with plenty of attitude.
It wasn't long before Captain Marvel spawned a large supporting cast that included his sister Mary Marvel, his best friend Freddy Freeman , his talking tiger Tawny, Uncle Marvel, and yes, even Hoppy the Marvel Bunny. Just about every recurring cast member was given the power of Shazam, which only sparked more adventures and plenty of action-packed entertainment. Captain Marvel sold well during World War II, giving the American people hope during a darker time.
But, after years of cheap knock-offs and discounted "Marvelmen," the original Big Red Cheese returned in the newly titled Shazam! series, published by DC Comics in the early 1970s, having been licensed by Fawcett . But this was only the beginning of the feud between DC and Marvel over the use of "Captain Marvel.
In 1982, Captain Marvel got sick. In fact, he got cancer after being exposed to a toxic compound that finally killed him in The Death of Captain Marvel. Unlike most superheroes who eventually return from the dead, Mar-Vell was killed off in the series, and his death stuck. In all seriousness, The Death of Captain Marvel is often deemed one of the greatest comic book stories out there, because despite the death he knew was coming, Mar-Vell was still a hero through and through.
Captain Marvel and Shazam Have Both Undergone Rebranding In 2011, DC Comics launched their "New 52" initiative, rebooting their entire DC Universe of stories, heroes, and timelines. Creating a new world where the Justice League has only been around for five years, a new Shazam! back-up story ran in the pages of Geoff Johns' Justice League before a new solo series was published.
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