BYD wants to rake in the big bucks by adding significant markup to its EVs sold in Europe or the Americas to compensate for profits lost in price wars back home.
BYD overtook Tesla for the number of EVs it sold globally in the fourth quarter of 2024, thanks to its presence in some significant markets outside its native China. However, it could be selling even more cars if it kept its prices for foreign markets in line with the pricing it practices at home. Reuters found that BYD is selling its electric vehicles at twice the price it does in China, sometimes even more.
The BYD Dolphin EV sells for the equivalent of around $16,500 in China, while in Germany, with the same battery pack, it’s over $37,400, or more than double the price. The Seal costs around $30,300 in China, while a similar version currently on sale in Germany is over $48,000. Reuters found Dolphin prices outside China between 39% and 178% higher, while those for the Seal ranged between 30% and 130% higher. Get the best news, reviews, columns, and more delivered straight to your inbox.
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