We now know when PlayStation's marketing deal with Call of Duty will end. Marketing deals are a [...]
We now know when PlayStation's marketing deal with Call of Duty will end. Marketing deals are a pretty important thing for platforms. Xbox and PlayStation invest a lot of money in its first-party games like Halo and The Last of Us, but they can only release so many big, high-quality first-party games every year.
However, things changed with Call of Duty: Black Ops 3 as PlayStation secured a marketing deal for the series. This resulted in PlayStation getting early access to content such as betas and map packs as well as exclusive content as a whole, which still continues to this day. Now, PlayStation fears losing Call of Duty as a whole with Microsoft making moves to purchase Activision. Although Xbox has promised to keep Call of Duty on PlayStation, Sony isn't ok with the deal on any level.
If that's the case and the Xbox acquisition falls through, there's a chance Xbox may make moves to claim the deal itself. Activision has expressed frustration with Sony's interference in the deal, so that could sour the relationship entirely.
0commentsWhat do you think about the future of Call of Duty? Let me know in the comments or hit me up on Twitter @Cade_Onder.
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