“Watching TV was more strongly related to physical attractiveness enhancing behaviors among women than men,” the researchers noted.
That’s a lot of time to makeup.
The international research team considered makeup and cosmetics application, hair grooming, clothing style, body hygiene, exercise and dietary habits as actions taken to better one’s looks. Women spend an average of four hours a day and men spend an average of 3.6 hours a day primping in some way, the November study found.
Younger people, daters, and those with weaker immune systems were also more likely to be more concerned about their looks. The latter group supports the “pathogen prevalence” theory that suggests people suffering from an illness may spend more time working on their appearance to hide signs of poor health.
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