Here’s how the millionaire behind iconic male strip shows thrived amid COVID

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Here’s how the millionaire behind iconic male strip shows thrived amid COVID
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In the midst of a global pandemic, Billy Cross found a way to give the people what they wanted – chiseled Aussie hunks bumping and grinding on stage.

Even in the midst of a global pandemic, Billy Cross found a way to give the people what they wanted – chiseled Aussie hunks bumping and grinding on stage.

Stripping itself has also moved with the times. When Cross first started dancing in the 1980s, the guys often maintained their looks with steroids and solariums. Today’s dancers instead rely on spray tans and “a bit of manscaping” to look their best. “It never gets to that next level and that’s because of the environment. If you are in a nightclub environment, you probably get more guys and girls who get out of control, but when you are in a theatre or a casino or a reputable venue, really, it’s just more of a cheeky: ‘Hey, don’t touch there’ [to get people to calm down].”

“You look at the other people who have got that, it’s Elvis, it’s Frank Sinatra, it’s Siegfried and Roy. It’s huge.” Cross is certainly back with a bang. The surgical masks have come off and – in addition to opening in Nashville – Cross is plotting an expansion into Asia and Europe. Thanks to Cross, more than 10 million people have ogled Thunder from Down Under’s antipodean Adonises during their 31 years in Las Vegas.Cross has also inked a deal for a TV show. Called Flip The Strip, it showcases the Thunder lads’ trade skills. Just like Cross himself and his 1990s Manpower sidekick-turned-TV-landscaper Jamie Durie, many of the guys are genuine Aussie labourers – which, he reckons, adds to their unique charm.

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