The “luxurious souvenir” is the brainchild of Italian communications firm ItalyComunica.
Discerning breathers everywhere can now inhale some of the most luxe air on the planet, purportedly captured straight from the source among the rolling hillsides and lush landscapes of Lake Como, Italy .
“Lake Como Air” bills itself as “fresh air trapped in a can” from the posh vacation destination, and is being sold for $11 per can.For $11 per can, purchasers can obtain 13.5 ounces of “pure air from the most beautiful lake in the world,” which pledges on the packaging to be “100% authentic.” The venture got mixed reviews on social media, with one X user dismissing it as “packaging for the sake of it.”
Air George Clooney Italy Tourism
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