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, JB Perrette, president and CEO of global streaming and games at Warner Bros. Discovery, said the changes stem from the associations with the name “HBO" itself and the company's desire to distance itself from HBO's branding.“We all love HBO, and it’s a brand that has been built over five decades [with a reputation for] edgy, groundbreaking entertainment for adults,” Perrette said of the update. “But it’s not exactly where parents would most eagerly drop off their kids.
And yet Warner Bros. Discovery has some of the best-known kids’ characters, animation and brands in the industry. Not surprisingly, the category has not met his true potential on HBO Max.”If you subscribe to HBO Max, it should update automatically.If you have an HBO Max account already, you can stick with your current plan and pay the same price.
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