With 10m Instagram followers, Harry and Meghan could expect $34,000 for a sponsored post, according to a marketing website
MARX PREDICTED that capitalism would destroy every remnant of feudalism. It would tear asunder “the motley feudal ties that bound man to his ‘natural superiors’”, in the words of “The Communist Manifesto”. It would drown ecstasies of religious fervour and chivalric enthusiasm in the “icy water of egotistical calculation”. And it would subject every national institution to the revolutionary logic of the global market.
But the Duke and Duchess of Sussex may be about to prove Marx right. They represent the most profound danger to the monarchy’s settlement with modernity since Bagehot wielded his pen. Previous threats have been mere individuals—Edward VIII, Princess Diana and, most recently, Prince Andrew. The current one is an entire economic system.
The Sussexes are doing something new. They are embracing capitalism in its rawest, most modern form: global rather than national, virtual rather than solid, driven, by its ineluctable logic, constantly to produce new fads and fashions. The Sussexes are determined to turn themselves into a global brand. Their first move after they announced that they were stepping down from many of their royal duties was to unveil the name of their brand, Sussex Royal, which sounds a bit like a potato but will soon start to glitter with Hollywood stardust.
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