Hailey Bieber says summer's biggest blush trend is something called 'baby cheek flush.' We caught up with the Rhode beauty founder ahead of her latest launch.
On a hot summer Friday last June, I spent my afternoon talking with Hailey Bieber about what was then the latest launch from her skincare brand Rhode : the Glazing Milk. When I asked about her plans for the brand, she teased the possibility of creating color cosmetics—specifically, blush. I remember thinking: In the world of celebrity beauty launches, blush created by Hailey Bieber makes perfect sense.
I also love the name Pocket Blush since I always carry a blush—along with a million lip glosses—in my bag.I had this idea to name it Pocket Blush, because I wanted the story of the blushes to follow the idea when I’m going out to dinner or to a concert and stick a lip liner, a lip, and a blush in my pocket to reapply really quickly in the bathroom or on the go.
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