Where pop culture meets fashion.
In their new campaign, heritage blends beautifully with high fashionThe Year of the Snake has already been a busy one, and so we’re catching up on some important fashion news. For example, to celebrate the Lunar New Year 2025, Gucci has launched a campaign starring Ni Ni and Xiao Zhan. Celebrating the Year of the Snake means celebrating transformation, and renewal whilst maintaining timeless allure.
The new collection intertwines the best of both worlds: the elegance of Chinese serpent symbolism and Gucci’s iconic heritage codes. Thus, creating a fusion of cultural tradition and luxury design. The designs are a visual tribute to the elegance of the serpent, including silk Flora scarves, accessories, and signature silhouettes. The designs are available in elegant colour pairings: Gucci Rosso Ancora with pink and Gucci Rosso Ancora with blue.
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