Professional food photographer Andrew Burkle of BurkleHagen explains the importance of lighting, food stylists, and creativity.
BurkleHagen is a high-end commercial 6,000-square-foot studio specializing in food photography and videography. Clients include Burger King, Nestle, Popeyes, Olive Garden, Doritos, Marriott, Hormel Foods, and Outback Steakhouse. The studio creates advertising assets for print, web, social, and broadcast media.
“I need to light the food in a way to accent the parts of the item that is most appealing. We use backlighting and hard light to give shape and dimension to these small objects,” Burkle says.If done well, lighting can invoke emotions as well as a sense of place, time of day, and mood.
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