The new Vids app joins Slides, Sheets, and Docs as Google’s apps for work, as Google tries to embrace an increasingly video-first way of communicating at work.
For decades, work has revolved around documents, spreadsheets, and slide decks. Word, Excel, PowerPoint; Pages, Numbers, Keynote; Docs, Sheets, Slides. Now Google is proposing to add another to that triumvirate: an app called Vids that aims to help companies and consumers make collaborative, shareable video more easily than ever. Google Vids is very much not an app for making beautiful movies… or even not-that-beautiful movies.
“You can export it to an MP4 if you wanted,” Behr says, “but what we hope is that it looks a lot like our other collaboration apps.” In her mind — and Google’s — a video isn’t that different from a spreadsheet. There are lots of tools aiming to make things like this easier, from video-messaging tools like Loom to editing suites like Descript. Companies like ClickUp are starting to bake video features right into their productivity suite, too.
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