Google will ban political advertising on its platform before the Canadian federal election, after the country introduced stringent transparency rules.
A woman enters a polling station during the Burnaby South federal by-election in Burnaby, British Columbia, Canada, Feb. 25, 2019.Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
Bill C-76, which was passed in December, requires online platforms to keep a registry of all political and partisan advertisements they directly or indirectly publish. "For the duration of the 2019 federal election campaign, Google will not accept advertising regulated by Bill C-76," Colin McKay, Google Canada's head of public policy, said in a statement.
"We're focusing our efforts on supporting Canadian news literacy programs and connecting people to useful and relevant election-related information."Google will modify its ad policies and systems to block advertisers from running ads that fall under the purview of the definitions set out in Bill C-76.
Other Google services such as enhanced search results and platforms, including YouTube, will still be available during the campaign period.
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