Google search now displays 360-degree views of sneakers when shopping

Google search now displays 360-degree views of sneakers from brands like Vans and Puma

However, adding AR sneaker shopping to the internet’s dominant search engine could still be good news for merchants. “Shoppers engage with 3D imagery 50 percent more than static ones, which presents a big opportunity for brands,” Danielle Buckley, director of product for consumer shopping, wrote toin an email. “Starting today, any sneaker brand can show their products in 3D and AR on Google.”

Google’s new AR beauty feature update includes a library of 148 models with a variety of different skin tones.In addition to new 3D sneakers, Google’s also updating its AR beauty feature to make it easier to use and more inclusive. Google says it rolled out a new photo library with 148 models that represent a “diverse spectrum of skin tones, ages, genders, face shapes, ethnicities, and underrepresented skin types.

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