Google is adding new capabilities to its AI-powered search (aka SGE), but it's still a far cry from the usefulness of a standard search.
Published Jun 16th, 2023 8:42PM EDTfor its generative AI-powered Search experience, an experiment called SGE. It’s now capable of providing answers to questions about places you might want to see as well as any products you’re thinking about buying. I spent some time with the updated experience this week, and my overall takeaway is that I desperately hope we have the option to turn SGE off when it rolls out publicly.
I was recently accepted into the Search Generative Experience test, but I hadn’t taken it for a spin until this week. Needless to say, I wasn’t terribly impressed. We weren’t exactly off to a roaring start. I erased my search and tried again with a new question about the best activities to do in Hawaii.
Product searches were similarly confusing, as Google’s own sponsored results overtake the generative AI response at the top of the page and load immediately while the AI works. When I searched for “a brown sectional couch that costs less than $1,500,” I was already clicking on other results before the AI even had time to generate an answer for me.
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