Alphabet Inc's Google on Monday saw its slowest revenue growth in three yea...
- Alphabet Inc’s Google on Monday saw its slowest revenue growth in three years from increased competition in advertising, stumbles in its smartphone business and disruptive changes at YouTube that left the leading internet ad company lagging rivals.
The company is facing continued pressure from advertisers to tighten controls on its fast-growing YouTube video service so that they not appear to be sponsoring adult or offensive content. About 85 percent of Alphabet’s revenue comes from Google’s ad business, which sells links, banners and commercials across its own websites and apps and those of partners.
Alphabet said its quarterly revenue rose 17 percent from a year ago to $36.3 billion, about $1 billion short of Wall Street’s average estimate, according to IBES data from Refinitiv.The growth was the slowest since 17 percent in the first quarter of 2016 and compared with 26 percent for the same quarter in 2018.
More advertising controls are coming to YouTube in the coming weeks that could affect sales, Pichai said.
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