Google faces EU probe over secret ad deal with Instagram's owner aimed at teens

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Google faces EU probe over secret ad deal with Instagram's owner aimed at teens
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Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech.

The European Union has been a thorn in the side of big tech companies for a while now. And, as usual, another day means another case of the European Commission cracking down on the tech giants – this time, for targeting minors.The European Commission is looking into Google 's secret ad partnership with Meta, which reportedly targeted Instagram ads at minors on YouTube, according to the.

This move raised serious concerns as Google has long had a policy banning ads targeted at minors. Despite this, Google employees reportedly advised Meta to focus ads on a group labeled"unknown," which, according to internal data, contained a significant number of individuals under 18. In response, Google has held virtual town halls for its advertising staff, reiterating the company's policies and requiring employees to confirm they understand and accept their responsibilities.

That said, Meta remains a major advertiser, and Google continues to dominate the online advertising space. As a result, the two companies are still collaborating on various campaigns for Instagram and Facebook across multiple platforms, including YouTube.

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