Golf equipment brand Callaway forges relationship with NFT club LinksDAO

ICYMI: Golf equipment brand Callaway forges relationship with NFT club LinksDAO

Golf brand Callaway is forging a relationship with non-fungible token group LinksDAO, and that includes an investment in its ongoing equity round, CoinDeskLinksDAO, a decentralized autonomous organization where owners of LinksDAO NFTs are given membership rights, is looking to own and operate its own golf course. Callaway, a giant in the golf equipment space, is taking notice. The two have closed a"major strategic partnership," according to a tweet from LinksDAO.

hile neither LinksDAO nor Callaway has confirmed the investment, Callaway told the outlet that the marketing partnership is the start of a relationship between the two entities. The LinksDAO accountFor now, the marketing partnership will see Callaway become the official equipment provider for LinksDAO, extending discounts and deals on LinksDAO branded equipment for the DAO's members.Mike Dudas, co-founder of LinksDAO, is the co-founder and former CEO of The Block.

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