Gold retailers have found a receptive audience for marketing their products to conservatives and especially supporters of the former president Trump. gold Trump
Listen to a broadcast on a right-leaning network or podcast, scroll through Donald Trump’s Truth Social feed or attend a convention with conservatives, and chances are you’ll hear a pitch to buy gold.
Earlier this month, Advantage Gold had a booth at the Conservative Political Action Conference in suburban Maryland and offered attendees information about products that included a gold IRA, an Individual Retirement Account that includes physical gold or other precious metals. Griggs said the company has begun exhibiting last year at conventions including CPAC and the Shooting, Hunting and Outdoor Trade or SHOT Show in Las Vegas to reach potential customers who generally share the same ideology and political outlook.
While the target group for gold has historically been politically conservative, the pitches have become more pessimistic to match the shift in the Republican Party under Trump, said Philip Diehl, the 35th Director of the US Mint and president of gold and silver dealer US Money Reserve.
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