Gen Zers are taking over college cities — after they graduate
For Gen Z, school is cool. So much so, that they're moving to larger cities shaped by university life.
They decided on the Badger State's capital — known for its academic influence, art scene, sports, and entertainment — after Akmal got a job as a project manager at healthcare software company Epic at a salary nearly double what other employers had offered, she said. At a population of 269,000, Madison is the home of the University of Wisconsin and dwarfs Missoula, at 73,822, and Pullman, which hosts a Washington State University campus.
Broadly, Gen Zers are looking for a more urban experience in bigger cities, including those older Americans were leaving, according to Today's Homeowner, which analyzed data from the Census Bureau's 2021 American Community Survey. With career and housing opportunities available, they've discovered that they can also have the freedom to pursue outdoor and social activities with like-minded people shaped by similar experiences — including the lockdowns of the COVID-19 pandemic.
For comparison, the typical two-bedroom in New York City, for example, is over $3,900, according to Zumper. With the savings, she has more opportunities to eat at high-end restaurants and buy tickets to cultural events. Last year, she saw the Canadian singer-songwriter Carly Rae Jepsen.
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