The Frosted Cinnamon Roll Pop-Tarts flavor will serve as one of the edible mascots at this year's Pop-Tarts Bowl, competing to be eaten by the winning team. The flavor is returning to shelves, bringing joy to Pop-Tarts fans.
TODAY exclusively announced on Dec. 4 that the Frosted Cinnamon Roll Pop-Tarts flavor will serve as the third mascot at this year's Pop-Tarts Bowl, giving it an opportunity to win the role of edible mascot at the annual college football bowl game. Appearing as an edible mascot alongside Frosted Hot Fudge Sundae and Frosted Wild Berry, Frosted Cinnamon Roll will compete to achieve the ultimate pastry dream of being eaten by the winning team.
In addition to the mascot news, Frosted Cinnamon Roll will be available in stores as it returns to shelves over the next few weeks. Heidi Ray, senior director of marketing for Pop-Tarts, expressed the company's happiness in delivering what fans were truly hungry for: the return of Frosted Cinnamon Roll. The 2024 Pop-Tarts Bowl will air live from Camping World Stadium in Orlando, Florida, on Dec. 28 at 3:30 p.m. ET on ABC
Pop-Tarts Frosted Cinnamon Roll Pop-Tarts Bowl Edible Mascot College Football Bowl
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