In roughly 20 days Act N.1 passed from being endorsed by Valentino for its spring 2023 show to becoming the go-to choice for two music megastars, with the attention around the label at its peak.
Lizzo on the cover of Vanity Fair in Act N.1.
The designer underscored that not just the public but also some members of the press and stylists were involved in this process, as he noted that fashion operators “maybe saw us at the beginning but they were back on this occasion. There’s been much more participation, it was a more collaborative situation. Plus, this endorsement brought us even more credibility.
He revealed that after the show Piccioli complimented the duo on their technical skills in the “artisanal” approach to clothes and for the “fact you can see a human touch” in the collection. The brand also has a dedicated section on its website for preorders of statement creations. “Everybody can order one and in around 20 days we deliver it, so all the gowns we include in our shows are not just there [to sell] the dream…we take orders and can customize a little bit with clients’ requests in case they want another color, length and adapt the measurements, of course. It’s a digital atelier,” said Gassanoff.
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