From pharmacists to entrepreneurs: Jacksonville doctors work to reshape self-care for Black men one beard product at a time

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Today is WorldBeardDay! Dr. Derick McElveen Jr. and Dr. Theron Douglas are two Jacksonville natives trying to change the course of beard and hair care for men

Dr. Derick McElveen Jr. and Dr. Theron Douglas are two Jacksonville natives trying to change the course of beard and hair care for men.

Douglas said the idea was generated from men stopping him on the street to inquire about the products he used on his beard. That’s when he started to think there may be more to his homegrown products than meets the eye.“This was not for retail. It was to address a pain we were having and that so happened other people found value in it too,” Douglas said.

McElveen and Douglas won third place for their Beard Meringue in the competition, where they earned resources for business development, sales modeling and consulting.The entrepreneurs worked to put the finishing touches on their brand and had a soft launch in March 2022. Douglas, on the other hand, always had an interest in math and science. He originally started school at the University of Florida as an engineering major but learned that major wasn’t as fulfilling for him.

Both McElveen and Douglas realized they had to take the necessary steps to prepare for the demands of the pandemic while nurturing what was inside of them first.“I was terrified. I was on the front lines at a hospital while new data was coming out about how infectious it was and potential complications,” Douglas said. “It made me think about what it takes to kind of prioritize health, not only for patients but for myself, in general. You can’t really pour from an empty cup.

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