French creative consulting firm Mazarine has acquired art production agency Arter, whose clients include the Fondation Louis Vuitton, Kering and Chanel.
, French creative consulting firm Mazarine said Wednesday it has acquired Arter, an agency specializing in the production of artistic and cultural events for clients including the Fondation
Arter will work in tandem with Mazarine’s event production arm, La Mode en Images, and Mazarine Events, which creates and produces tailor-made brand experiences. An art collector himself, Reiffers also owns Numéro magazine and its spin-off Numéro Art, in addition to helming the Reiffers Art Initiatives foundation.
“We see growing relationships between luxury, fashion and art. There is more and more crossover, whether it’s luxury brands financing exhibitions or events at public institutions, or inversely, artists collaborating with major brands not just on commercial projects, but also on experiences,” he said.
“We’ll be able to offer highly specialized services to all the brands that want to stage exhibitions in increasingly far-flung destinations, and help the major museums and foundations that are being created around the world to develop their content program,” Reiffers said.
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