New York-based designer Frederick Anderson is opening the doors to his first boutique at 110 East 31st Street this spring.
City. Located at 110 East 31st Street, between Park Avenue and Lexington Avenue, the namesake label’s storefront is currently open for previews with friends and family, with plans to open to the public mid-April.
Anderson said he chose the NoMad location because the neighborhood is “on fire right now,” with its neighboring Dover Street Market and an uptick of eateries. It’s also an ideal location for his uptown-meets-downtown clientele — a demographic he said has changed over the last few years from being solely the uptown girl, to half-uptown, half-downtown, as seen via his
In that manner, the Frederick Anderson boutique will feature for-sale, revolving art ; furnishings collected from global travels, and fragrances by Veronique Gabbai throughout the space. Each item was chosen to display the designer’s ongoing global, cultural and heritage-inspired influences that ignite the stories of his rtw collections.
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