The scam was lurking behind the content of an adult website
Scammers using Google Ads, stolen blog articles, and a"popunder" ad scheme on adult websites pulled in more than $275,000 a day by generating millions of ad impressions every month.
The user will see the popunder page and its ads after closing the browser tab used to view a site. Popunder publishers' goal is to populate the landing page with interesting content to capture the user's attention and keep the ad impressions flowing. In this case, the popunder page looked like a legitimate page showing how-to blogs and homeowner tips scraped and stolen from other sites.
A tell that this was a fraudulent campaign was the presence of Google Ads on the iframe page, according to Segura. Google policy does not allow Google Ads on websites showing adult content. "How can a human actually browse and read 51 articles in an average of seven minutes and 45 seconds?" he asked."The answer is simple: they don't. The user is most likely busy minding their own business on the other active tab while the popunder page constantly reloads new articles along with Google Ads."
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