France's PSA Will Return To The U.S. With The Peugeot Brand

France’s PSA Group will return to the U.S., but not just yet. CEO Carlos Tavares said PSA will return to the U.S. with its Peugeot brand, and hopes this can start in 2026. PSA also has the DS premium brand, mass-market Citroen, Opel and Vauxhall brands.

It launched the Free2Move app in Seattle in 2017. Tavares made his announcement after revealing PSA recurring operating income jumped 43% to 5.69 billion euros in 2018, for a a 7.7% profit margin, helped by its acquisition of Opel-Vauxhall.

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Cruising Peugeot risks running out of gasThe French group’s shares are the best-performing of European carmakers in the past year, helped by CEO Carlos Tavares’ swift turnaround of Opel-Vauxhall. Yet his new targets are modest, and a push into the tough U.S. market could flop. Peugeot’s premium valuation may not last.
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