Scent is deeply layered with memory and emotion. And a new crop of online fragrance consultants — many of whom operate through TikTok — aim to get to the heart of the matter by asking a series of questions to meet you where you are. Here, one Allure writer tries a consultant for herself.
I’ve been a devoted personality test-taker since the pre-“Buzzfeed quiz” era of my youth. I learned Which Love Song I Am , Which Sex and the City Character , and What Style Are You . Now, quizzes and other algorithm-based surveys are popular across direct-to-consumer brands selling everything from ThirdLove bras to Prose hair care. They’ve also successfully made their way into the perfume sphere. Brands like D.S.
I told Vernon that Zoë Kravtiz in High Fidelity and Penelope Cruz in Vicky Cristina Barcelona were major style inspirations, and about my pension for green, fresh scents, but also a shameless desire for something creamy and sweet. One week after I submitted my survey, Vernon recommended Wedding in Oaxaca by Kismet Olfactive, 10 A.M. Flirt by Kieran, and Parisian Musc by Matiere Premiere, all of which have pronounced fig facets.
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